Executive Vice President
Ron Yassen is an award-winning producer and director, with deep experience across unscripted television and digital programming, documentaries, branded entertainment and commercials. In 2004, he co-founded Roadside Entertainment, which became a leading sports and entertainment production company based in New York City. Roadside produced a diverse range of short and long form programming for television, digital platforms and in branded entertainment. Most recently, Yassen co-created NOC (“Network of Champions”), a sports network on YouTube funded by Google in 2012. The channel was acquired most recently by Vice Media, where it was re-launched in 2014. Roadside Entertainment was acquired by MSM in January 2014.
Prior to founding Roadside, Yassen was Vice President of Development at Broadway Video and part of the launch team at Classic Sports Network (now ESPN Classic) and has produced and directed more than 30 documentaries for ESPN, acclaimed series “SportsCentury,” and “Outside the Lines.” He won a Cine Eagle award as a director on “Glory In Black and White,” which inspired the feature film, GLORY ROAD, produced by Jerry Bruckheimer. His first documentary chronicled the historic season of baseball player Roger Maris and inspired HBO’s 61, directed by Billy Crystal.