Executive Vice President
John Hirsch is an Emmy Award-winning producer and director who began his career in live sports production at FOX and ABC Sports. He left ABC to launch the XFL, where he helped create the television production division, and went on to focus on directing teases and promotional elements for the Super Bowl and the World Cup.
In 2004, Hirsch co-founded Roadside Entertainment, which became a leading sports and entertainment production company based in New York City. Roadside produced a diverse range of programming for television, digital platforms and in branded entertainment in both long and short form formats. Its portfolio includes TV series and specials for ESPN (“The ESPY Awards”), IFC, ABC, VH1, BET, the Sundance Channel, the NFL Network, CBS, and Showtime. The company also created branded entertainment and commercial projects for blue-chip clients such as Reebok, Microsoft, EA Sports, The Honest Company, and Unilever. In the digital sphere, Hirsch and Ron Yassen were co-founders, along with Cash Warren and Baron Davis, of NOC (“Network of Champions”), a sports network on YouTube funded by Google in 2012. Roadside Entertainment was acquired by MSM in January 2014.